New research shows prisoners spend more time outdoors than UK children

According to a new survey, funded by laundry detergent Persil, children spend less time outdoors than high-security prisoners.

The Unilever detergent company wanted to bring this issue to life and to start a global conversation about the importance of play for children’s learning and development. Childhood play is under threat.

To spark this global crisis Persil launched the latest instalment off its ground breaking Dirt is Good campaign in partnership with Sir Ken Robinson, world leading expert in education, creativity and human development. They created a video due to the current research results. The video shows the prisoners reactions on the large difference of prisoners and children’s outdoor time. For most of the prisoner’s outdoor play means everything. You can view the video here.

On Persil website you can view reasons why dirt is good for children.


Helped., W (March 22 2016) Children in the UK spend less time outside than US prisoners. Business Insider UK. Retrieved from:

Goodrich,. Amy (April 7, 2016) Kinds now spending less time outdoors than prison detachment from the natural world breeds mental illness. Natural News. Retrieved from:

Photo Credit: Photo by: Persil

Author: Steven Don

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