Jeanne Willis and Tony Ross have updated fairy tale Goldilocks in order to help educate children on how to use social media responsibly. The new #Goldilocks book marks the launch of the Digital Parenting website for parents, teachers and carers.

New YouGov research shows nearly half of children are aware of social media by age seven according to their parents. A third of children say they have used or looked at social media by this age.


Vodafone UK and Andersen Press are behind the launch of #Goldilocks. A book that marks the launch of Vodafone’s new Digital Parenting website. It is a go-to-guide for parents on the latest digital safety and wellbeing issues. In the new version, #Goldilocks gets into trouble with the three bears over her quest for likes on social media. The aim is to educate children about the potential consequences of being unkind, getting carried away with selfies or oversharing images in a fun and accessible way.

“Technology and the internet are so prevalent in children’s lives these days. I wanted to create a simple and enjoyable solution for encouraging parents to speak to their children about how best to manage the issues that come with it” said the author Jeanne Willis.

Helen Lamprell, General Counsel & External Affairs Director of Vodafone UK, said: “Social media can be a great way for young people to communicate, be creative and develop their digital skills. We know parents want to talk to their children about how to use social media safely and responsibly, but often aren’t sure how. #Goldilocks offers a fun, accessible way to start the conversation with younger children, who we know are increasingly aware of, and using, social media.”

#Goldilocks is available to download for free at www.vodafone.co.uk/digitalparenting.

Author: Julia Zvobgo

Julia Zvobgo is a Cultural Anthropologist. She is also the Community Manager and Events Manager of Child in the City.

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