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Hands-on art infused design curriculum for children ages 5 to 12

Crayola Imagine Arts Academy offers hands-on art and design activities programmes for children ages 5 to 12. This provides an opportunity for children to discover design careers like urban design, graphic design, universal design, and product design. 

The art-focused curriculum can be incorporated in a variety of event types, including after-school programs, summer camps, and birthday parties.

Crayola Imagine Arts Academy

The program is a result of a partnership with Mad Science Group Inc. and Crayola. Crayola Imagine Arts Academy is a franchise based business designed to provide art-infused after-school enrichment programming. The class size is typically 12 – 20 students and they introduce elementary age children to the design thinking process and reinforce classroom curriculum through arts-integration. With programs titled ‘How to design a home and think like an architect,’ ‘How to plan the layout of a city so that it works for the people living there’, ‘How to design a room for someone who is in a wheelchair.’  As well as ‘How to plan the layout of a high-tech city set in the future’.

Both companies provided their shared expertise in developing unique arts programming. “I have three kids, including a very artistic daughter who was less interested in Mad Science but was very interested in art,” says Shafik Mina, president of Mad Science Group Inc. “I knew that we could do for art what we did for science, and help children engage with art in very different ways from other art enrichment programs in the market.”

Warren Schorr, Vice President of Business Development and Global Licensing stated: “At Crayola, we are all about giving kids innovative and relevant products that spark creative experiences. Our collaboration with Mad Science focuses on art concepts and techniques to broaden the understanding of today’s world, sharpen kids’ creativity and critical thinking skills as problem solving tools, and learn about different places and new cultures.”

Author: Julia Zvobgo

Julia Zvobgo is a Cultural Anthropologist. She is also the Community Manager and Events Manager of Child in the City.

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